Motorcycle sales decline in 2011

The latest figures for sales of new motorcycle and scooter show an overall drop of 2.2% in 2011 compared to 2010. Overall the market has moved away from large motorcycles towards smaller motorcycles and scooters, often used for commuting. This trend is reflected with the biggest sales growth of the year coming from the 51-125cc sector.

Sue Robinson, Director of the Retail Motor Industry Federation which represents motorcycle retailers across the UK commented “With the cost of fuel, insurance premiums and rail fares all increasing, the possibility of commuting on an efficient motorcycle or scooter is obviously appealing. In London this is combined with the benefit of not having to pay congestion charges and being able to park for just £1 per day.”

In 2011, of the 18 brands of motorcycle which sold over 1,000 units, six of these manufacturers were Chinese. This reflects both the price-driven nature of the market as well as the importance of the internet to introduce new brands to the public.

With people’s disposable income shrinking, the demand for larger motorcycles has noticeably dropped, as they are often considered a non-essential purchase. Sue Robinson continued, “Overall, 2011 has been an extremely challenging period for many motorcycle dealers, we look to the Government to continue to support the industry, reduce congestion and improve the UK’s green credentials.”