Infinity preparing to launch new range

A new Infinity range is scheduled for release later this year. The tyre maker has disclosed little about the asymmetric pattern high performance, UHP, 4×4 and van line-up, however Jorge Crespo, European general manager for Infinity Tyres, reports it will be unveiled to dealers at the Infinity Partners Day in Beijing, China at the start of May before its first public showing at June’s Reifen 2012 show in Germany.

“We are very excited about our new tyre range and I am sure that our partners will be too,” said Crespo. “The tyre world can always count on Infinity to amaze and surprise the market with its unique combination of high technology, advanced tyre design and its excellent combination of high performance and equally high quality.” Harjeev Kandhari, executive director of Infinity Tyres, added that Infinity’s partners and clients, “whether in Shanghai or in Essen, our partners and clients can always rely on Infinity developing the right products for their country. This is why this totally new product range is a reflection of our customer’s voice and fits the needs and wants of each and every individual client.”

Infinity Tyres says it is currently testing the new tyre patterns in various test tracks around the world, however it is focusing its testing programme in Europe to ensure the new range fully complies with European tyre labelling legislation. The company states that the timing of the launch and the development of the new product range are a reflection of Infinity’s commitment towards its European partners.

“Our new product range represents the next stage in our continuous development and commitment to safety, quality and state-of-the-art design,” Crespo continued. Infinity’s new range will showcase asymmetric patterns on its UHP, SUV and HP models, and will offer new and improved compounds which include more silica across a range which has been benchmarked against top quality brands.”