Heuver appoints account manager in German “home“ market

Although Heuver Tyrewholesale is based in the Netherlands, the company’s gaze is firmly eastwards towards its neighbour. Director Bertus Heuver has described Germany as the wholesaler’s “home market” and stated that the company’s drive in 2012 is to increase its activities in German-speaking markets. As part of this, Heuver has appointed a new account manager for northern Germany; Tobias Heyne has taken on the role, and Heuver says that Heyne’s presence will enable its existing account managers to further increase their focus upon their respective regions.

“During a recent internal meeting we discussed in which of the various market our strength lies,” Bertus Heuver stated. “We concluded that Germany is our home market. Therefore we will strengthen our commitment to this market even further. We will begin doing so immediately in all areas, including with Aeolus. Tobias Heyne’s appointment as account manager for northern Germany is the first important step towards this.”