East Anglian farm buying group signs Goodyear tyre deal

Farm buying group AtlasFram has signed an exclusive supply agreement with Goodyear. All of AtlasFram’s 1250 farmer/landowner Members have now been enrolled in the exclusive Goodyear AGRI Club, which offers a number of financial and technical benefits to members.

Members receive a quarterly newsletter which contains the latest news about Goodyear tyres plus the current issue includes a voucher giving up to £150 discount when purchasing a set of Goodyear tractor tyres or up to £100 off a set of telescopic handler tyres. These vouchers can be redeemed at one of the company’s 76 approved agricultural tyre outlets.

AGRI Club Membership also provides access to Goodyear’s extensive technical support services, which include on-site advice to ensure that farmers get the best out of their Goodyear agricultural tyres. AGRI Club Members are automatically entered into a free draw at the annual Goodyear-sponsored British Ploughing Championships, giving them the opportunity to win Goodyear Farm Tyres to the value of £2000.

Jed Soar, a Technical Specialist for Goodyear, commented: “We are delighted to be working more closely with AtlasFram and the fact that the Group has signed up all of its Members to the Goodyear AGRI Club provides an excellent opportunity to highlight our advanced technology and tyre products. Two key products which we believe will benefit AtlasFram Members significantly are the Goodyear Optitrac R+, a high volume 65kmh-rated tyre for high torque, high load applications on 200hp+ tractors, together with the Optitrac H+, for harvester applications, which provides 55 per cent greater load-carrying capability at the same pressure when carrying out cyclical field operations.

“Goodyear is the only agricultural tyre manufacturer to produce a specialised range for telescopic handlers. Consequently, we believe AtlasFram Members will appreciate the ‘new-generation’ Goodyear IT620T, which has full traction capability in soft soil conditions, and the IT630T, designed primarily for use on hard surfaces, where it offers longer life and greater stability.”

Jon Fovargue, machinery manager at AtlasFram, stated: “AtlasFram Group already offers its Members access to significant rebates on a wide range of agricultural equipment which they would otherwise be unable to obtain. The new arrangement we have with Goodyear provides further financial savings and benefits on this leading brand of agricultural tyres.”

With an annual turnover of £168 million, AtlasFram Group purchases all types of farm inputs and markets combinable crops on behalf of its members, who collectively farm more than 300,000 hectares throughout the UK.

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