Carlisle reels in fishy sponsorship deal

Tyre companies are no strangers to sport sponsorship. Motorsport deals have become almost de rigueur in some circles of late, and football has provided other manufacturers with a respectable alternative to on-track involvement. Yet the sporting world offers a plethora of opportunities; tapping one of the more unexpected of these is Carlisle Tire & Wheel, whose Radial Trail RH trailer tyre has been named official tyre of the 2012 American Bass Anglers Tour.

“Carlisle is a leading manufacturer of sport trailer tyres and wheels for the outdoor enthusiast and we are pleased to be the official tyre of the American Bass Anglers Tour,” said Mike Quinn, a Carlisle Company spokesperson. “With the introduction of our new Radial Trail RH tyre, the ABA Tour is a wonderful way to connect with the outdoorsmen that use our tyres and introduce this industry-leading product to the many anglers across the country that fish the very popular ABA events.”

“Carlisle is a great partner and we are thankful for its support of American Bass Anglers and the weekend bass anglers,” said Morris Sheehan, American Bass Anglers president. “In times of a very tough economy it is good to see companies like Carlisle stepping up and supporting bass fishing, the weekend anglers and the ABA. Carlisle is a ‘best in class’ manufacturer that provides superior tires and wheel products for today’s bass boat market and our members depend on them daily. All Toyota Tundra Bassmaster Weekend Series trailered equipment ride on Carlisle Radial Trail RH tyres and Black Rock wheels, and are towed from event to event an average of 35,000 miles per year without a tyre failure.”