Pirelli names PPC of the Year shortlist

Pirelli has announced that it has shortlisted eight of its 83 Performance Centres (PPCs) across the UK for the PPC of the year accolade.

In order to earn the coveted PPC accreditation, each of the dealerships undergoes a thorough auditing process, repeated twice a year to maintain the high standards, and are graded according to their score, from silver through to platinum.

The PPCs achieving platinum status in the second audit are nominated for PPC of the year   and  a mystery shopper visits each of the dealerships, scoring each centre in areas including customer service, product knowledge and depot cleanliness. The one with the highest score wins the coveted title of Pirelli Performance Centre of the Year. 

“Competition for this award is tough, as standards across the whole PPC network are so incredibly high,” explains Dominic Sandivasci, managing director at Pirelli UK. “Of our 83 PPC centres we have eight that have been awarded platinum status, which shows the exceptional standards needed to be of this calibre.”

Among the eight finalists are three of the STS Tyre Pros dealerships in Norwich, Huntington and Stevenage. They are joined by Exhaust Tyre and Battery in Worcester, Cambridge Performance Tyres, Protyre Portsmouth and previous PPC of the Year winner Jet Wheel Tyre in Benfleet. 

“It is fantastic to be shortlisted for Pirelli Performance Centre of the Year once again”, comments Cliff Crane, managing director at Jet Wheel Tyre in Benfleet. “We won the title back in 2009 and it was a great honour to be named the best of such an elite group of tyre dealerships from across the UK. Like with its tyres, Pirelli demands the highest standards from its PPCs and this is an ethic that we share at Jet Wheel Tyre; we are continually looking to improve and offer the best service to our customers. We look forward to the winner being named and hope we have done enough to win this prestigious title again.”

An independent assessor is now completing the auditing and mystery shopping processes at each of these PPCs and scores will then be analysed to determine the winner. 

Pirelli will announce the PPC of the Year early in the New Year.