Mitas to acquire Tribatyre

Mitas, a leading OE supplier of off-road tyres, has announced plans to acquire Tribatyre, headquartered in Uden in The Netherlands. According to the company, Tribatyre and Mitas plan to sign the purchase agreement on 8 December with the contract set to take effect 1 January 2012. Mitas reports that opening its new sales distribution office and warehouse in Uden will improve services and increase market share in the Netherlands and Belgium. The announcement was made at Agribex, the leading Belgian farming fair.

“Mitas is expanding its sales network in Europe,” said Andrew Mabin, Mitas’ sales and marketing director and vice-chairman of the board. “Tribatyre’s experienced team of nine gives Mitas leverage for success in a fiercely competitive market,” Mabin added. “Mitas is now set to increase market share and rapidly improve logistics, marketing and customer services in the Netherlands and Belgium.” This latest acquisition is one in a string of recent moves to strengthen sales in for example France or Russia. “It is the farmers, construction industry and original equipment manufacturers who benefit when Mitas establishes a local presence,” Mabin added. One in four new tractors and harvesters in Europe is fitted with tyres produced by Mitas. Mitas also makes industrial and motorcycle tyres.

“The takeover by Mitas is a great benefit to our customers,” said Wouter Trienekens, the owner of Tribatyre. “They can still enjoy the local advice and knowledge of the sales team, and on the other hand the global player provides much appreciated backup,” Trienekens added. Tribatyre, established in 1990, sells tyres and wheels for agriculture and industrial applications, such as tyres for tractors and other farming machinery, dumpers, cranes, excavators, loaders, forklift trucks and trucks. Tribatyre also operates a tyre and wheel assembly.”

Moving forward Trienekens explained that he will now also develop sales further afield:  “I will expand my activities in East Africa with Mitas products and will focus on that part of the world in the near future,” he concluded.

Tribatyre and Mitas have been cooperating since 2002.