Yokohama Rubber to Exhibit at the Tokyo Motor Show 2011
Yokohama Rubber Co., Ltd. has announced its participation in Tokyo Motor Show 2011, which will run from 30 November to 11 December (open to the general public from 3 December), at Tokyo Big Sight in Koto-ku, Tokyo. Yokohama will present some of its ideas, technology and activities including the firm's BluEarth eco tyre. Not only the BluEarth branded tyre series will be on show, but also other tyres developed based on the BluEarth concept. The company's latest environmental technology will also be explained, including the "nano bland compound" containing orange oil and the Airtex Advanced liner, which can substantially mitigate natural air leakage.
A concept tyre developed as the company’s future tyre design will also be shown. Employing “Nature Design” inspired by forms and phenomena existing in the natural environment, it was released at the Good Design Expo 2011 in August and met with a very positive response from the visitors.
Launched in 1954, the Tokyo Motor Show is one of five major international motor shows. This year, 176 exhibitors from twelve countries and one region are expected to participate in. The previous show, in 2009, saw about 614,000 visitors.
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