Tyrepress.com poll: Consumers will pay more for fuel efficiency

The tyre trade has suggested that, while there is still plenty of scepticism over the commercial draw of fuel efficient tyres, consumers will pay more for a tyre that increases fuel efficiency. Visitors to tyrepress.com expressed their opinions on the issue during last month’s Question of the Month, with 59.43 per cent of voters suggesting that consumers would shell out for tyres that make their fuel go further. To vote in the new Question of the Month – Is the market ready for tyre labelling? – go to the tyrepress.com homepage.