Sailun wins 2011 SEMA global media award
Sailun Tyre’s exhibit at the recent SEMA in Las Vegas resulted in the company’s new Atrezzo SVR LX tyre being recognised by judges as being “one of the best new international products on show” and winning the 2011 SEMA Global Media Award. Sailun company literature describes how the company was “extremely prominent” in many ways at the recent SEMA (Speciality Equipment Market Association) Show held at the Las Vegas Convention Centre. In addition to a 1500 square foot stand, Sailun tyres were showcased with a demonstration car in the LVCC lobby and Sailun also took part in the SEMA Project Vehicles Sponsorship Programme.
The Sailun stand was also highly praised for its design and eco-friendly sustainability – by using LED lighting there was a saving of 11000 watts of electricity – in addition, the stand was constructed using recycled materials. There company also reported that were many international and local customer and press visitors to the stand. The points of interest included the Sailun Smartway verified passenger and light truck tyres, the EFT commercial tyre range and, of course, the Sailun glamour girls.
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