Goodyear shoots sponsorship goal with Juventus deal

Goodyear Dunlop has made its debut on the football sponsorship pitch by signing an agreement with Italian team Juventus. On 24 November the tyre maker entered a deal with the Serie A team that covers the current season.

“This new partnership develops a research strategy of high-profile commercial agreements,” underlined Juventus president Andrea Agnelli, a member of the Agnelli family that also controls vehicle manufacturer Fiat. “We’re extremely satisfied at the choice that Goodyear have made, returning after years in the sporting world and first time in football to identify Juventus as a trustworthy, valuable single partner. Juventus are certain of the strategic importance of the link which begins with this signature. This will undoubtedly develop in a worthwhile way throughout the course of the football season, and with reciprocal satisfaction.”

Agnelli signed the sponsorship agreement together with Luca Crepaccoli, president and managing director of Goodyear Dunlop Tires Italia. Crepaccoli described the contract as “another important step in our communication strategy” and said it “will contribute to giving the company further coverage and prestige. Sponsoring such a top-quality football team allows us to strengthen the interaction with all drivers.” He added that the partnership will further bolster Goodyear Dunlop’s “already close link” with the Fiat Group.