Ford joins TyreSafe

Ford of Britain has joined TyreSafe as part of its UK Corporate Social Responsibility programme. Through its membership, Ford of Britain will support TyreSafe’s campaigns, helping to educate drivers of both car and commercial vehicles about the importance of proper, regular tyre maintenance. It will also provide the group with other valuable insight to help improve road safety.

“It’s fantastic to be able to welcome Ford of Britain to TyreSafe,” commented Stuart Jackson, chairman, TyreSafe. “Their involvement and support will be a valuable addition to the organisation and I’m sure it will help make our campaigns even more effective.”

“As our latest models demonstrate, vehicle safety in all its forms is at the heart of Ford research and development ,” explains Jon Wellsman, director customer service, Ford. “Properly maintained tyres play a vital role in vehicle safety and we are delighted to lend our support to the TyreSafe campaign.”