Fleet account system helps Bridgestone win Alltruck contract

In announcing details of its recently-signed fleet agreement with contract hire and direct rental firm Alltruck, Bridgestone UK comments that securing the deal was not achieved solely on cost. Rather, the combination of a state-of-the-art account system and the durability of its products were the major factors in helping land the contract.

Bridgestone describes Siebel as a bespoke system that encompasses a comprehensive billing and tyre management package; this collates all tyre activity across a fleet against company specific criteria and displays all of information in a single, user-friendly web application. This enables fleet operators such as Alltruck to monitor each tyre – from fitting to disposal – in real-time, as well as cost and wear per mile, allowing the company to accurately track overall tyre expenditure for the fleet.

“Aside from the online account system on offer we also made tyre quality a top priority when making our decision on our tyre fleet contractor,” commented Natalie Coates, contract services director at Alltruck. “Bridgestone tyres deliver high durability, performance and safety. These are all qualities which are key for us and more importantly mean we can deliver leading quality, performance and long-term savings for our customers out on the road.”

Alltruck, which already uses a specially designed fuel efficient body across some of its fleet, will also take advantage of Bridgestone’s Truck Point service package for 24-hour breakdown cover, proactive tyre husbandry and a tailored tyre selection from the Bridgestone new and retread tyre range for each fleet vehicle.  

Paul Emery, national fleet sales manager at Bridgestone UK, said: “Our new relationship with Alltruck shows that fleet agreements are changing. Forward thinking companies like Alltruck realise that by combining the latest technology in monitoring as well as fitting durable, premium products that are tailored to an individual vehicle and not ‘a one type fits all’ approach to an entire fleet, can deliver tangible, long term financial savings.”