Bridgestone OE on mini Aston

Toyota has fitted the Bridgestone B250 Ecopia to its IQ for a couple of years now, and now the tyre has been selected as original equipment on a vehicle that bears more than a passing resemblance to the pint-sized city car. Bridgestone has started supplying the B250 Ecopia as standard equipment for the Aston Martin Cygnet, launched in Europe in September 2011. Each and every Cygnet sold will be delivered with Bridgestone B250 Ecopia tyres in size 175/60 R16.

“Ecopia tyres deliver lower rolling resistance without sacrificing all-round performance. This makes the B250 Ecopia the perfect partner for Aston Martin’s new premium commuter car,” commented Mr Didier Schneider, vice-president Original Equipment, Bridgestone Europe. “Bridgestone is proud to extend its long relationship with Aston Martin into this new area of small city cars.”