Winter tyres still overwhelmingly a minority purchase – survey
Quoting figures from a survey conducted by online research firm One Poll, Manheim Auctions notes than less than five per cent of British motorists plan on purchasing winter tyres this year. Out of the 3,000 respondents to the August 2011 survey, 95.5 per cent said they are not planning to buy winter tyres despite last year’s hard winter.
According to Manheim Auctions, the reasons for deciding against this purchase include: cost – 41 per cent said they couldn’t afford winter tyres; weather – 28 per cent didn’t think weather conditions will justify winter tyres; and ignorance – 16 per cent didn’t really know what winter tyres are. The survey also revealed that 92 per cent of respondents do drive differently in the snow. Of those that don’t, 63 per cent claimed they didn’t need to as the snow doesn’t cause them any problems when driving and they are skilful enough to handle all weather conditions.
“Winter tyres are an investment in safety. They will help to keep you on the move and on the road, reduce the risk of accidents and can be used over several winters,” commented Craig Mailey, marketing director at Manheim Auctions. “The fact that 16 per cent don’t really know what winter tyres are suggests that calling them cold weather tyres would be more helpful.”
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