Pirelli to attract American investors through ADR programme

In order to diversify its shareholder base and attract a greater number of American investors, Pirelli & C. SpA is launching a Level 1 American Depositary Receipt (ADR) programme for the United States market. Pirelli has nominated J.P. Morgan as the depositary bank to manage the ADRs when the programme goes operational; this is expected to occur on or about 2 November 2011. Each Pirelli ADR (CUSIP 724256201) will correspond to one Pirelli & C. SpA ordinary share traded on the Milan stock exchange.