Michelin adds tyre tips, advice to US website

Michelin has introduced a range of online tools for its US market consumers; these new additions to its michelinman.com website, the tyre maker comments, will make “the complicated and somewhat confusing process of tyre buying easier and more enjoyable.” The online tools include the Team Michelin Tire Selector Tool, a tyre selection guide based upon performance preferences rather than the standard year-make-model approach; Team Michelin Experts, which involves “face-to-face” advice from Michelin tyre experts; User Tire Ratings and Reviews, an archive of more than 12,000 user reviews; Tires 101, a resource the company says even non-Michelin tyre owners will find useful; and “Call Me Please”, which enables site users to arrange a call from a Michelin Certified Product Expert to discuss their tyre needs and answer their questions.

“Consumers spend an average of 2.5 hours researching tyres online, and many take much longer,” said Don Byrd, vice president of marketing at Michelin North America. “Other online tyre resources and tools aren’t going far enough to offer recommendations that are specific to individual driver priorities. Developing useful tools and making our team of experts available enhances the tyre-shopping experience, ultimately allowing our consumers to make more informed tyre decisions.”