Infinity Tyres commits to ‘major presence’ at Brityrex 2012

Infinity Tyres is seeking to promote its position as one of the leading premium economy tyres in the UK market by exhibiting at next year’s Brityrex International exhibition. Announcing the news, Infinity Tyres’ managing director, Harjeev Kandhari, said: “Infinity is a very successful brand which already enjoys a high trade and consumer profile in the UK. We are committed to continuous investment in brand development and believe that exhibiting at Brityrex will provide many opportunities to meet existing and new customers in a focussed business environment.”

Infinity Tyres are distributed in the UK by national wholesaler Bond International and underpins its growth ambitions with high profile brand-building activities such as advertising and sponsorships at sporting events including York Races and international cricket at Lord’s. Infinity is also a supporter of automotive charity BEN and works closely with the NTDA, the principal sponsor of Brityrex, to raise money for the charity.

Commenting on Infinity’s support for Brityrex, Paul Farrant, managing director of ECI International, said: “We’re delighted that Infinity has decided to extend its powerful trade marketing activities by exhibiting at Brityrex next year. We are confident that the show will attract the retailers and buyers that brand-owners are looking to meet. Our mutual involvement with the NTDA and its highly successful dinner, which is expected to attract 500 guests, will add to the networking opportunities around the show.”

Next October’s Brityrex will be held at a new venue, the prestigious EventCity close to the Trafford Centre. Show sponsor the NTDA has scheduled its popular annual dinner and TAFF Awards to coincide with the show on Wednesday 10 October 2012. Show dates are Tuesday 9th through to Thursday 11th October 2012.

Related news:

• Licence to fit, ProMOTe and winter tyres all figure in 2011 NTDA chairman’s speech

• Brityrex organisers ECI to sponsor new TAFF Tyre Centre of the Year Award

• Brityrex moving to Event City for October 2012 show