HiQ offers consumer free winter tyre trials

HiQ is offering consumers the chance to experience the benefits of winter tyres in exchange for penning an independent review. In an attempt to underline the driving advantages and safety benefits of travelling on cold weather tyres once the temperature drops below 7 degrees, HiQ is teaming up with Goodyear to give away 25 sets of cold weather tyres in return for objective reports about their performance, to be showcased online at hiqonline.co.uk.

With meteorologists predicting a sharp drop in temperatures from mid-November, HiQ is already championing seasonal switches and has even created ‘tyre hotels’ across its network to ensure stress-free changeovers.

HiQ’s Retail Marketing Manager Geraldine McGovern said: “We can’t stress highly enough the importance of driving on cold weather tyres this winter. But we don’t want motorists to take our word for this. We want them to find out for themselves which is why we have teamed up with Goodyear to offer this giveaway.

All motorists have to do to stand a chance of qualifying for a set of free Goodyear winter tyres to test is to visit hiqonline.co.uk/TyreTester and say why they would like to become official testers, in no more than 250 words.

Motorists can enter any time between 1 – 31 October and successful candidates will be notified by 3 November.

Stuart Jackson, chairman of TyreSafe, backed HiQ’s cold weather campaign, after independent research commissioned by the organisation revealed that more than half of UK motorists felt less safe when driving in the winter: “Their biggest worry is that they will be involved in more accidents as the roads feel more slippery. With their additional levels of grip, winter weather tyres could allay this fear for many drivers.”

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