Heuver Tyrewholesale targets French market with Aeolus

France is one of Heuver Tyrewholesale's growth markets for the Aeolus range of tyres. In order to reinforce the brand's positioning as "the leading alternative" to major brands, Heuver Tyrewholesale is taking a stand at the Equip'Auto exhibition trade show from 11 to 15 October.

Says Bertus Heuver, director of Heuver Tyrewholesale: “As official Aeolus importers, we have been able to establish a strong position in many European countries and this position is gradually being improved. We have now decided to focus our attention on the French market, which offers many opportunities.”

He went on: “Our organisation is ready to make concerted efforts in markets where our activities have been less intensive thus far. We will be perfectly able to service new and existing customers thanks to a complete and up-to-date product range. That is why our Aeolus team features experts like Muktar Barrie, who can respond to all customer enquiries in perfect French.

As well as showcasing the product range, Heuver will be emphasising the environmentally-friendly production methods of Aeolus tyres. Concluded Bertus Heuver: “In all countries, we have noticed that customers are becoming increasingly aware of the environment. Aeolus is one of the forerunners among all environment-friendly brands and we want to improve our position even further.”

Related news:

• Tremcar chooses Aeolus as OEM supplier

• Aeolus optimises winter drive truck tyre

• Heuver Tyrewholesale extends Aeolus contract