Grouptyre launches Pirelli trade promotion

On October 1 independent tyre wholesaler Grouptyre launched a new trade promotion in conjunction with Pirelli, giving independent tyre retailers the chance to stock up on the premium brand’s latest merchandise.

The initiative runs from 1 October to 30 November 2011 inclusive and retailers will automatically collect points based on their purchases of Pirelli tyres during the promotion period. Points relate to tyre speed rating, so dealers will collect one point for every S or T rated Pirelli tyre they buy, rising to five points for each W/Y/Z rated or 4×4 tyre purchased.

At the end of the campaign they can exchange these points for Pirelli merchandise, including T-shirts, rally jackets, fleeces, gilets, polo shirts, overalls, caps and mugs. 

In December Grouptyre reports that it will be in touch with an update and customers then have until the end of January 2012 to redeem their points. Retailers can choose any combination of items up to their total points value.

“There is no prize draw element to this promotion and no need to register to participate, quite simply it’s an opportunity for independent tyre retailers to make the most of their purchases of Pirelli products during October and November and kit out their teams for the winter,” says Grouptyre marketing manager Lucie Dalton.

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