Evergreen prepares for further growth
With its “Evergreen” brand, Chinese tyre manufacturer Shandong Jinyu is making a voluntary environmental commitment. As the company explained at the CITExpo show, which took place in Shanghai during September, it has committed itself to use the most environmentally-friendly materials possible in the production of its Evergreen brand passenger car and truck tyres and has simultaneously introduced environmentally-friendly production processes at its factory in Dawang, in China’s Shandong Province.
This was the company’s investment goal from the very start of its passenger car tyre project. In 2009 the new Jinyu Tyre passenger car tyre factory entered operation; since that time more than 10 million Evergreen and Jinyu brand tyres have been produced there, with output more or less equally divided between the two brands. At present the 1995 established company is heavily investing in a second development phase at the new factory. The first tyre is expected to be produced in this phase two facility next year, and eventually the Jinyu passenger car tyre plant will have a production capacity in the vicinity of 20 million pieces per annum. By the time all work is complete, the company will have invested more than 500 million euros in this new plant, which it describes as a “state of the art” facility.
The most important market for the Evergreen and Jinyu brands in terms of unit sales is Europe, where the company is mainly active in the passenger car tyre segment. According to information supplied by the company, every second tyre coming out of the plant is exported to Europe. Jinyu boasts having a number of good, reliable customers within the region’s most important national markets, including in Germany, Switzerland, the UK, Spain and Italy. At present Jinyu truck tyres are not marketed in Europe; the company stated during CITExpo that it intends to recommence the supply of these products in the coming months. In addition to its new passenger car tyre factory, Jinyu operates a truck tyre plant capable of producing approximately 3.2 million tyres per annum. The company previously operated a third factory, an OTR tyre plant. This was sold to Italy’s Mai Group in 2008; since then the plant has again changed hands and now belongs to Luxembourg-based Maxam Tire International.
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