World’s first concept tyre design service launched in UK

Industrial design associates, Dolton & Dex, has announced the launch of the world's first concept tyre design service. According to reports, director Bob Dolton has spent many years working on concept tyres for a number of OEMs. "More often than not, it is an area of the vehicle that designers feel they have a lack of control over," said Dolton.

“This comes down to the designers from the OEM and the engineers from the tyre manufacturer speaking two entirely different languages,” he continued: “We can explain to the design studio how the tyre will be manufactured and the limitations of the process. And, in terms of the tyre manufacturer, we will explain exactly what the designers are looking for and how to achieve it.”

Dolton & Dex work with the designers to take a design theme through to prototype. This can mean producing concepts from initial ideation, or working with an existing design and optimizing it for manufacture.

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