Somr named Mitas plant director in Ruma

Ivo Somr has been appointed director of the Mitas agricultural tyre factory in Ruma, Serbia following the planned return to the Czech Republic of the previous facility head, Rudolf Mačák. “Ruma plans to expand production of radial agricultural tyres,” Somr said.

Somr has been with Mitas since 2004, working in controlling and finance, and managing several investment projects. From 2008 to 2009, Somr has been involved in executing the acquisition of the Ruma facility.

Somr assumes his new responsibilities immediately. Prior to this assignment, Somr has acted as the director of finance controlling at the facility and also as the financial director of Mitas’ UK subsidiary.

As of 1 September, the Ruma plant has also changed its corporate name to “Mitas d.o.o.” in line with the rest of Mitas’ subsidiaries as announced in July. “Switching subsidiaries’ names to Mitas will allow us to focus sales and marketing resources on promoting the core brand: Mitas,” marketing and sales director Andrew Mabin said.