Seat gets behind TyreSafe’s winter safety campaign

Spanish vehicle manufacturer Seat is showing its support for Tyre Safety Month’s emphasis on winter safety with a campaign highlighting the benefits of winter tyres. The campaign will be run through more than 120 Seat dealers in the UK and explain to customers the main features of and qualities of these cold weather products – features familiar to those in the tyre industry but still an unknown for much of the British motoring public.

“The value of winter tyres really cannot be overestimated,” commented Nigel Griggs, head of Aftersales at Seat UK explained. “Research from one tyre manufacturer (Continental) suggests drivers may be as much as six times more likely to have an accident in the winter than the summer, so waiting for the first snowfall before making the switch could be a major false economy. ‘The time to act is now, and Seat dealers are fully prepared to help owners choose not only exactly the right winter tyre for their vehicle but also to handle the fitting process and even suggest transport options for their summer tyres.”

 “For any driver concerned about their safety on the road during the winter, our advice is simple: winter weather tyres are the safest option,” added Stuart Jackson, chairman of Tyre Safety Month organiser TyreSafe.” Take a look at the Seat demonstration movie (available to view at www.seat.co.uk/content/uk/brand/en/service/accessories/winter-tyres.html) and then you can make an informed choice about whether to fit them or not, but I’m sure most will agree that the results are very convincing – and the potential outcome is frightening.”