Kraiburg Austria revamps website
Having optimised its Pattern Programme a few weeks ago, Kraiburg Austria has revamped its website (www.Kraiburg-retreading.com). The content has been stripped back down to the essentials and clearly laid out. "Our aim was to create a contemporary look for the new website and to make it as user-friendly as possible", said Holger Düx, Head of Marketing and Sales Retreading Materials. "We want to help our customers to find what they are looking for at a glance".
The majority of customers require information about the Kraiburg patterns therefore the company has built in several direct access points, allowing the visitor to gain access to all the patterns. The product ¬details are set out exactly as they are in the current Pattern Programme 2011/2012. Anyone who only wants to see the latest patterns in the range first can find an illustration at the top left of the home page which fades out after a few seconds to make way for the next pattern, and so on. And anyone wishing to limit the search to a specific product can enter the relevant pattern in the search box on the home page, e.g. K 17, K 46, K 224, etc., and the system then jumps to the details.
Downloads for smartphones
The home page also provides access to more news and information, such as press releases and advertising designs. The menu items “Company” and “Services” summarise the main background information on the business and sales division for tyres and EM-applications and on the service package offered by Kraiburg Austria. In addition there is a download section where retreading partners, for example, can find the latest list of patterns, the K_wide folder, the K_side fact sheet, the list of accessories, the latest issues of the newsletter, the Terms & Conditions, and various wallpapers – now also available as an iPhone application. For the first time, Kraiburg Austria will provide the iPhone, iPad and Blackberry-optimised pdf version of the current Pattern Programme, thus providing access to the available sizes and recommended uses in any place at any time.
The reference to this application is integrated in the home page, as is the link to the video clip which Kraiburg Austria has included for the surfers among the website visitors. The current clip demonstrates the advantages of the K_wide technology. “We have incorporated the modern features which a website needs these days but we have also thought about people who are simply looking for a point of contact over the internet”, explained Holger Düx. “This can be found as always in the contact section under the relevant country. Alternatively they can use the new function on the home page just under the pattern search box. We hope that we have accommodated the various needs of our customers on our website and offer value added all round.”
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