Infinity Tyres Foundation supports Midlands Air Ambulance Charity

Infinity Tyres has announced its support of the Midlands Air Ambulance Charity, with the sponsorship of head of client services for M3 Communications in Shropshire, Nick Lovett, as he completes a 26-mile walk along Hadrian’s Wall this Saturday (10 September). Lovett, 38, from Cannock will be guided by experts across part of the wall, which spans 73 miles in total, and will be walking the marathon length one day challenge dressed as a Roman Centurion. Why? Because the largest ancient monument in Northern Europe’s timeline “dates back to the Romans and this gives me a chance to get a taste of the history of the place I’m visiting.”

Lovett, who loves exercising and has been running twice a week to train for the event, decided to take part in the charity event to help raise awareness of the vital charity: “This is a great chance to do something for a good cause. Luckily I have never needed their help but anybody at any time could need their services and the charity receives no funding. I just hope it’s not too cold up there while I’m dressed in a skirt and cape!”

Jorge Crespo, Infinity’s european general manager, said that Infinity Tyres has always been interested in helping out charitable institutions and stated that: “The Infinity Tyres Foundation was set up to identify and support local causes in the communities where Infinity Tyres operates. Helping out the Midlands Air Ambulance Charity, which receives no funding from either the Government or the National Lottery, is a good way of doing just that”.

The Midlands Air Ambulance Charity, which flew its first mission in 1991, serves the largest air ambulance region in the UK, which includes Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire and encompasses a local population in excess of 6 million.

Today, the charity responds to more than 3,000 mercy missions each year making it one of the longest established and busiest air ambulance operators in the UK. If a patient reaches hospital within 60 minutes of injury, their chances of survival are dramatically increased. The maximum flying time to hospital from anywhere in the region is less than 15 minutes, meaning that the charity’s rapid response is vital to saving lives.

Every year, the Midlands Air Ambulance crew attend to over 1000 road traffic accidents on some of the most congested motorway networks in the UK. In 2010 alone it attended 1048 road traffic accidents, responded to 175 industrial accidents, 432 sporting injuries, completed 100 emergency hospital transfers and airlifted 188 children.

The charity spends £6 million every year just to keep its three charity helicopters operational and it receives no funding from the Government or the National Lottery, relying entirely on the support and generosity of local people and businesses.