Infinity launches online media site

Infinity Tyres has announced the launch of its online Press & Media Room at which news and press releases related to Infinity Tyres, the Infinity Tyres Foundation, and, any stories and media related to the Infinity family, will be first published and stored online. Infinity says it believes that this new digital platform will help journalists find “new ways of engaging their audiences.” Jorge Crespo, Infinity’s European general manager, said the Press Room is a very important digital tool because “millions of people and potential clients will now have access to Infinity’s message, whether this is regarding our product range, or the company’s interests, achievements and goals. And all of this is aimed at giving our potential customers and clients further information about all that happens within Infinity’s world.”

Crespo continued: “It is a known fact that online press releases help to increase a company’s visibility online, since these can be picked up by traffic sources such as Google or Yahoo. The possibility of adding media – such as photographs or video – to a press release certainly aids in making these more informative and this is, therefore, of great help to any journalist, or indeed, anyone looking to gather information about Infinity. This in turn has the added advantage of enhancing Infinity’s visibility online. We believe that Infinity’s new online Press Room will be of great help to anyone interested in learning more about Infinity Tyres and about the Infinity family.”