Former tyre tester is latest HiQ franchisee

A former high speed tyre tester is the latest HiQ franchisee, putting his product knowledge into practice at a fast fit garage in Frome. Chris Davison from Bath has invested £45,000 in a new business venture with HiQ after 15 years working in tyre design technology with companies including Goodyear Dunlop. HiQ believes Davison’s experience puts him in an excellent position to use his knowledge in a customer-facing enterprise.

“Over the years, I have gained a lot of industry experience and knowledge around tyres and more generally, the motor trade, he explained. “I’d always been aware of HiQ and it’s great to partner with a national brand that has familiarity among motorists in the area.”

HiQ Frome on Handlemaker Road will launch on Saturday, 1 October, with the centre holding a prize draw and special offers over the weekend. The event will also mark the beginning of the HiQ network’s national fundraising programme “Pink October,” with donations welcome to their charity partner, Breast Cancer Care.

“Anybody is welcome to come along to the centre and see what we have to offer. It’s set to be a great day,” continues Davison. “We’re in the opening weeks of trading and business is doing well. It’s exciting to think about the future and I look forward to welcoming new customers in the coming weeks and months.”

HiQ’s regional franchise manager, Mark Widdows, said: “It’s always a key focus for us at HiQ to establish new centres so we can continue to grow as a franchise network.

“Chris has all the skills to make the most of HiQ Frome and his product knowledge will no doubt deliver great customer satisfaction, which will have a positive impact on sales and business growth.”