Dunlop Motorcycle appoints new Motorcycle product manager

The Dunlop Tyres Motorcycle division has announced that its former design engineer Mark Sears will take up a new role as product support manager from 1 October 2011. Sears has 23 years of experience with Dunlop, having joined the company as an apprentice in 1988. He replaces Bryn Phillips directly in his latest role.

After serving three initial years with the company, Sears moved into the motorsport division, where he worked for more than 20 years with a number of winning teams at some of the largest championships around the world including WSB, World Endurance/GP, AMA, BSB and IDM. Most recently he occupied the position of chief design engineer for Dunlop Motorcycle Motorsport, holding patents for the D208 and D208A and co-designing Dunlop’s first 16.5 inch rear slick tyre. As a rider himself Sears has a wide range of experience with both race and road products and currently rides a Ducati Monster.

He comments: “I am really pleased to join the ever improving Dunlop motorcycle marketing team. The entire motorcycle product range is the youngest and strongest we have ever had. We also have new products on the horizon and I can’t wait to increase my involvement with our consumers and dealers via our ‘Race to Road’ program. As a motorcyclist myself, I know the importance of high performing tyres and how they can instil confidence in a rider. I look forward to working with the team soon.”

Mark will report directly to Andy Marfleet, Dunlop brand manager, as well as having a close working relationship with Dunlop Motorcycle SBU manager Dominic Clifford and the Dunlop Motorcycle Sales team.

Marfleet comments: “We are pleased to welcome Mark to the Dunlop Marketing team. Mark’s motorsport background and extensive knowledge of motorcycle tyres will help us to communicate our ‘Race to Road’ philosophy to end users and dealers. Mark will be the key technical contact for the Dunlop motorcycle range as well as training dealers and internal associates. I wish Mark all the very best in his new role with us.”