Continental the ‘official tyre’ for Dubai motor show

The organiser of the Dubai International Motor Show has announced the signing on as Continental Tyres as “official tyre” for this November’s show. This is the first time the Middle East’s largest motoring event has had an official tyre sponsor.

Commenting on its debut as a show sponsor, Continental Middle East managing director Andreas Bertram said: “This is a landmark year for Continental Tyres, and with the Middle East being a key market for us, we are delighted to be the first official tyre sponsor of this important event. The Dubai International Motor Show allows us to reach a wide and knowledgeable audience from across the region. We look forward to showcasing our latest range of tyres this year, designed for driving pleasure and safety in varied road conditions; they are the ideal solution for drivers in the Middle East.”

“We are delighted to welcome Continental Tyres as the first official tyre sponsor of the Dubai International Motor Show,” added Trixee Loh, senior vice-president of show organiser Dubai World Trade Centre. “This is yet another reflection of the show’s influence on the industry and an ideal opportunity for the company to reach their target audience.”