Cam Systems helps customers comply with EU tyre labelling legislation

In anticipation of the introduction of the EU’s tyre labelling legislation in 2012, Cam Systems has announced that it will introduce Cameo V24 in September 2011; the system will allow customers to access the software upgrade within their support contract entitlement in time to plan their legal compliance. Cam says the system has been designed to allow its customers “to present a professional, high quality image to motorists, providing retailers with the opportunity to up-sell to higher margin brands”.

Cameo V24 will incorporate all the required OEM or importer data – characteristics of wet grip, rolling resistance and road noise – enabling retailers to print out the legal credentials on their invoices at point of sale. As a supplement and in conjunction with Cam’s Document Director module, tyre labels can also be printed on customer invoice documentation or emailed to them with an embedded image relevant to each tyre’s label. An additional consumer-facing display at the point of sale is available on subscription. This will allow the tyre’s labelling characteristics to be presented to the motorist prior to the transaction taking place, adhering to the legislation and helping to make the label a selling tool.

Mike Allen, managing director of Cam Systems, says:  “It is our responsibility to ensure that we provide our customers with the tools and expertise they require to ensure they are legally compliant in the area of tyre labelling.  By introducing Cameo V24 now they can be confident that they can take advantage of the upgrade options immediately, giving them plenty of time to comply as well as providing them with options for more dynamic tyre data presentation from which to up-sell to higher margin products.”