Bridgestone to increase European prices in Q4

A new round of Bridgestone Europe price rises will be rolled out in the fourth quarter of 2011. On October 1 prices for agricultural tyres will increase by an average of four per cent, while winter passenger, light commercial vehicle and 4×4 tyre prices will go up by an average of five per cent. Commenting on decision to increase prices, Mitsuhira Shimazaki, senior vice-president of Sales and Marketing at Bridgestone Europe, said that these two product groups “still require efforts to fully compensate for the raw materials hikes that we have suffered in the last two years.”