Bridgestone launches new media site, further developments to come

Bridgestone Europe has announced what it calls a “new phase” in its media engagement, the launch of a centralised location for all its multi-media content. This content is now hosted at http://www.digitalnewsagency.com/Bridgestone-Europe, a site hosted by The Digital News Agency (DNA). Bridgestone announced its new partnership with TVC, the advertising agency behind the platform, on September 9 and says that DNA, which it notes is the 2011 European PR Product of the year, enables the tyre maker to provide media content in multiple formats including broadcast quality B-roll, web quality content, imagery and audio that can be accessed and downloaded by the media at the touch of a button. All content on the site is free to download for use on TV, radio, online and other digital purposes without copyright restrictions.

The site’s launch comes at a time when Bridgestone is preparing to announce further digital press office functions; these will be announced in the coming months. “We are hugely excited to be partnering with Bridgestone as they embark on a new stage in their media engagement,” stated Marcus Pinder, marketing manager at DNA. Bridgestone’s European Communications Office vice-president Des Collins added: “We approached TVC as we were looking to develop a more contemporary platform with enhanced look and feel, technical and functional capabilities. DNA is working with many of the world’s leading brands, and we feel this platform will provide us with the advanced capability we needed.”