Anders Pålsson looks to “global growth” as Starco Europe chairman

Starco Europe has announced the appointment of Anders Pålsson, an experienced Swedish business leader who has spent the last nine years as MD and CEO of Hilding Anders. In that time he guided the Swedish bed manufacturer from an annual turnover of 3,000 million SEK to 7,000 million SEK. Special wheel and tyre manufacturer and supplier Starco is preparing to celebrate the company’s 50th anniversary.

Starco says the announcement, made by majority shareholder and CEO Peer Ejlersgaard, of Pålsson’s appointment “underlines the company’s commitment to a global strategy.” In addition to Hilding Anders, Pålsson has previously held leadership positions in a variety of leading Swedish corporations such as Gambro, Trelleborg, PLM, and Eon. He has also extensive boardroom experience with several Danish-based international businesses including Holmegaard Glasvaerk, Holmia Plast i Kolding, PLM i Langeskov, Thögersen (Jysk) i Hurup Thy, og Scandi Sleep i Horsens.

Starco believes this broad range of management and directorship positions has given Pålsson the necessary strategic and financial experience to meet the challenges he now faces at Starco. Furthermore, Pålsson is not a newcomer to the tyre business, having served as manager of Trelleborg’s forestry and agricultural tyre division for six years, developing a hands-on understanding of the international tyre market.

Pålsson views Starco’s position with optimism: “The Starco group has evolved well during recent years, showing profitable growth and establishing a sound market position that will ensure profit in the coming years. The Starco brand is well-established and has won the respect of customers and end-users. As the economic climate worldwide improves, I hope to make a vital contribution to the continued global growth of the Starco group”

The new chairman believes global growth is a realistic proposition for the company: “My foremost role is that of motivating the management in the consistent development of customer relationships, to focus on innovation in products, manufacturing and logistics, and to ensure that our employees have the passion necessary to maintain and strengthen our market position – creating value for customers, employees and shareholders alike.”