Ulster Tyre Company opens up trade lines with Cam Systems

County Donegal’s Ulster Tyre Company has announced it is to use the Cameo platform to establish a line into MIDaS B2B from Cam Systems. The new applications will enable the tyre wholesaler and retailer to streamline trade lines with its partners to support its ambitious growth plans. The company’s 50,000 sq ft site houses over 20 different brands of tyres, covering all segments. The decision to introduce the two platforms together is based on the company’s desire to increase customer connectivity, interaction and delivery, and to acquire effective tools for effective operations in the future.

Ulster Tyre Company will use MIDaS to provide the opportunity for trade customers to order online easily, speeding up the process considerably and ensuring greater accuracy. MIDaS enables retailers to view available stock, check prices and place online orders. The platform automatically generates an order on behalf of the client and can be accessed by customers at any time of day. Cam Systems says Ulster Tyre Company will be able to deliver enormous savings in operator time, improved customer service and new levels of administrative efficiency.

Fiona McGinley, operational manager of Ulster Tyre Company, says:  “It was important that the system we chose could give us the functions we need now and anticipate what we will need in the future.  We didn’t want to have to add on services at a later date.  I’m in no doubt that Cameo and MIDaS B2B set the industry standard and will allow us to work towards our growth plans seamlessly.  As a company we are renowned for doing things differently and setting ourselves apart and Cam Systems has enabled us to continue this vision.”