Michelin names new Guides director

A replacement for Michelin Guide director Jean-Luc Naret has finally been named – New Yorker Michael L. Ellis has filled the shoes vacated last December. In announcing the appointment, Michelin states that Ellis, vice-president of marketing and sales for the French manufacturer’s Two Wheel Tire Division since 2007, has “always been a food enthusiast” and previously “studied the culinary arts” in the US and Europe.

Prior to his role with Michelin’s Two Wheel Tire Division, Ellis held management positions with Ball Packaging, Club Med and Mead Packaging.

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