Micheldever Motor Codes web rating service

In what has been described as a tyre “industry first,” Micheldever Tyre Services/Protyre has applied the Motor Codes online customer ratings tool, displaying up-to-the-minute satisfaction scores and real-time motorist feedback across all 53 Protyre outlets.

Powered by data collected through the Motor Codes online survey – a measure of service satisfaction amongst customers of its garages throughout the UK – the ratings widget has been developed as part of a recent refresh of the car service and repair regulator’s website. It appears against all Motor Codes garages, clearly visible to motorists using its Garage Finder tool to search for a reliable business.

However, this guide is not confined to visitors to the Motor Codes website.  What’s said to be unique about this is the fact that subscribers to Motor Codes are able to download the widget for use on their own website, bringing the potential to share feedback online for over 6,000 garages nationwide.

The simple visual ratings display has been designed to make it clear to motorists that Motor Codes subscribers are open to scrutiny and to help consumers make an informed choice, as managing director, Chris Mason, explains, “…We want to boost confidence and direct customer reviews have proven effective across all retail sectors.  Motorists should be able to share their car servicing experiences, just as they would with a meal in a restaurant or a stay at a hotel.”

Simon Hiorns, Retail Director at Protyre, sees the simplicity of the tool as its major benefit: “We’re showing the Motor Codes rating on all of our garage web pages, as this is a quick way of letting customers know that they’re dealing with a business they can trust. Changing tyres is a necessity but one that needs to be as straight forward and stress-free as possible. By inviting feedback and displaying comments openly, we are removing the anxiety associated with choosing a new garage.”

Alongside the Protyre garages, other early adopters of the ratings technology include a host of independent garages, as well as authorised dealers representing Citroën, Mazda and SEAT.

The Code commits subscribing garages to:

• honest and fair service
• open and transparent pricing
• completing work as agreed
• invoices that match quoted prices
• competent and conscientious staff
• a straightforward and swift complaints procedure

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