Federal unveils new social media presence

Federal has become the latest tyre maker to embrace social networking and has announced the launch of its Facebook and Twitter accounts. The Taiwanese manufacturer states it launched the sites after listening to what its customers want and it will use both popular platforms to share its latest news, press releases and photos. Federal’s Facebook and Twitter sites are complemented by the Federal YouTube channel, which features a wealth of motorsport-related content.

“We are excited to connect with our members by incorporating Twitter and Facebook into our communications efforts,” commented Taz Yeh, project manager for Federal Motorsports. “And we believe access to these major social networking spaces will further strengthen a more powerful presence on the web.”