Federal Month promotions “a great success” for North American division

Taiwan manufacturer has thanked its distributors for running a “successful” inaugural Federal Month promotion in North America. Its distributor, Tire Dealer’s Warehouse, launched a month long promotion titled “Fly away with Federal”, where both customers and TDW sales team members were competing to earn Federal Fun bucks or Southwest Airlines travel vouchers. The manufacturer incentivised the TDW team in addition to customer rebates, which the manufacturer says led to sales targets being exceeded.

“The current “Fly away with Federal” incentive is the first time we rolled out exclusively to our TDW partners. We are very happy to hear that the ‘Federal Month’ promotional campaign has become a popular programme running with great success. Our commitment to the rebate as a platform for branding Federal Tire in the United States continues to grow, and dealers from TDW are responding very well. To further reinforce our long standing relationship with TDW and its loyal members around the country, we look forward to adding an extra incentive next year in the near future.” said Steven Liu, North American team manager of Federal Corp’s global sales division.

Federal congratulated “all the TDW Sales team members for their efforts and for winning a quick getaway prize draw with Federal Tires.” The company said it wanted “to thank all sales team for their participation, enthusiasm, and great job of exceeding sales target in this event.”

TDW operates a national distribution network covering most US regions, including California, Texas, Illinois, Ohio, Florida, Arizona, and Oregon. It is also one of Federal’s authorised distributors and  a client for more than a decade.