Sivik 3D balancers “providing extremely positive feedback”

Relative newcomer to international tyre and automotive servicing machinery Sivik has a comprehensive range of quality products that has seen exports increase, first from its Siberian home and now from its Slovakian sales office, as export manager Nikolay Valov told Tyres & Accessories in Bologna: “It was around six years ago that our marketing strategy was broadened, initially to develop sales in traditional Eastern bloc countries, but gradually this evolved to include several countries in Western Europe and beyond.

“As our export markets multiplied so we began to experience problems with logistics and meeting delivery schedules, due mainly to the severe variations in weather that Siberia is famed for,” continued Valov. So three years ago we opened a sales office in Slovakia to enable us to handle our increasing export sales more efficiently. From receipt of an order for any Sivik equipment we can deliver to that customer, anywhere in the world, within just one month. Currently we export to more than 20 countries worldwide.”

Constantly producing equipment with a staff of 250, Valov estimates that Sivik is Russia’s largest supplier of “high quality automotive repair equipment such as wheel balancers, tyre changers, hydraulic vehicle lifts, tyre service equipment and fuel analysers.” Despite this, Sivik still only exports 10 per cent of annual product, leaving plenty of room for export development. “The quality of our machines compares favourably with that of our competitors,” says Valov, “but due to the way our company is structured, we are able to pitch our prices lower. We have also found that customers, once using our machines, have provided extremely positive feedback on the machines quality and efficiency, which has subsequently enabled them to increase productivity. Customer driven features can be incorporated into any of our products in order to meet their specific requirements; this includes building machines under other brand names.”
 
Of the current ranges, Sivik displayed its Galaxy and Apollo balancers, whose measuring systems “are based on 3D technology, which facilitates direct input of the weights planes and parameters. According to the data inputted, the machine precisely computes the required weights mass and its locations. The complete balancing cycle should take no more than 90 seconds.”