Rebranding establishes OTR as key part of global service group

Now an integral part of the Kal Tire Mining Tyre Group, OTR is close to completing the systematic ‘rebranding’ of its corporate image to the new global Kal Tire corporate brand. As part of this, the traditional green/black/white OTR identity is in the process of being replaced by the orange/blue/white of Kal Tire, and all new company trucks now hit the road branded in the Kal Tire ‘all white’ livery.

“The Kal Tire investment was the first step in a plan to build a global earthmover tyre service company capable of delivering real value to customers,” commented Chris Skelton, Kal Tire’s managing director for Europe, Africa & Australia. “Now, as part of the Kal Tire Mining Tire Group, I am confident we are able to deliver greater value to our customers – globally. The OTR brand has traditional values to many people within the company as well as to customers and suppliers. Over the last 33 years OTR have developed a reputation that we are all extremely proud of and by rebranding we are not abandoning that history, we are evolving in to a new entity that will build on our past. That evolution means that we now have 4,500 colleagues in 17 different countries as part of a company with sales in excess of a billion dollars.”

Kal Tire’s investment in OTR, with operations in Europe, Australia and throughout the African continent, combined with existing operations throughout Canada, Central and South America has created what is arguably the first truly global earthmover tyre service company.