Pirelli named as Russian Cup sponsor

It isn’t Bridgestone as previously announced, yet a tyre maker will act as sponsor to the Russian Cup after all. The tyre maker in question is Pirelli, who on July 16 announced it will be the “institutional sponsor” for the Russian Cup’s 2011-12 season. Pirelli says it chose to sponsor the Russian Cup to consolidate its brand awareness in a rapidly growing market. It adds that Russia, where Pirelli has been present since 1985, represents one of the areas in which the group’s growth strategy is focused and – referring to plans for establishing a factory there – where it aims to have a direct industrial presence.

Related news:

• No Russian Cup sponsorship – Bridgestone to “explore opportunities” in Russia

• Bridgestone title sponsor of ‘Russian Cup’ football championship