North American launch for Versado Eco

Toyo Tire USA has launched the Versado Eco range in North American markets. The new tyre is described as being an all-season, low rolling resistance luxury performance tyre designed for hybrids and other environmentally-friendly vehicles; Toyo says it has used a combination of innovative technology and environment-friendly materials to deliver low rolling resistance without sacrificing tread life, luxury or performance.

As part of what Toyo calls a global initiative to bring together both technology and ecology, the Versado Eco features ‘progressive compound components’ and recycled materials. The tyre maker reports that rolling resistance has been reduced by using a tread compound containing a high silica content along with highly reactive polymer and a naturally derived material that it calls ‘Green Powder’. The Green Powder and highly reactive polymer are said to improve the dispersion of the silica, reducing friction and lowering rolling resistance.

The Versado Eco’s environmental footprint is further reduced by using ‘Eco Circle Fibers’ made from recycled polyester in its casing construction, Toyo shares. In addition, the long tread life and smooth, comfortable ride are reportedly achieved using advanced compound, construction and design elements such as an optimised tread profile and Toyo Tires’ trademark ‘Silent Wall Technology’.

The new range is available is a number of 15 to 18-inch fitments and Toyo is marketing the Versado Eco as being an ideal OE tyre upgrade for environmentally-friendly vehicles such as the Toyota Prius and Camry Hybrid, Lexus HS250h and CT200h, Honda Civic Hybrid and Insight and the Chevrolet Malibu Hybrid. An “E” ecology mark on its lower sidewall denotes that it puts a focus on improved fuel economy.