Kumho kicks off with Austrian football sponsorship
Austrian football team SK Rapid Wien has welcomed Kumho Tyres as its newest sponsor. Upon signing an agreement on July 15 the Vienna based club, which participates in the Austrian Bundesliga, stated that in Kumho it had found a prestigious sponsor. The three-year deal between Kumho and SK Rapid Wien gets underway immediately.
“We are pleased to enter into a long-term partnership with Kumho Tyres, initially for a three-year period,” commented SK Rapid Wien general manager Werner Kuhn. “The South Korean global player and tyre sector market leader shares many things in common that guarantee the success of this partnership: Professionalism, passion, close attention to detail and a rich tradition. We, the largest Austrian football team, offer our partners and sponsors a superb platform that can act as a ‘superglue’ between our fans and partners.”
The sponsorship deal between Kumho and SK Rapid Wien includes stadium advertising plus planned fan-activities during home games. “For us, professional sport has long been an important national and international platform we’ve used to increase our brand profile,” commented Helmut Wieser, chief sales manager for Kumho Tyres in Austria. “In football, it isn’t just individual players that determine victory and defeat, rather team spirit, intelligence and motivation.
“As is the case in football, with tyres much dedication towards perfecting and coordinating the individual components is also required in order to attain a perfect result,” Wieser continued. “With our cooperation with Rapid we have chosen one of the best-known and tradition-rich teams in Austria and Europe. We are sure this collaboration will play a part in reaching our ambitious goals in Austria.”
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