Korean tyre labelling “fits perfectly to the Lanxess strategy”

South Korea’s reported June 15 announcement regarding the introduction of voluntary tyre labelling before the end of this year and mandatory labelling a year later is being billed by Lanxess as a “huge success” for its global public affairs strategy. The German specialty chemicals firm shares that South Korea’s “Ministry of Knowledge Economy” has announced the commencement of a formal process for the implementation of a tyre labelling in the country with a “pre-notification” note. According to Lanxess the Korean government body plans to begin voluntary tyre labelling in November 2011 and introduce mandatory labelling in November 2012 – the month the EU tyre label becomes mandatory.

Outlining South Korea’s labelling plans, Lanxess explains that the regulation will be initially applied to passenger car and light truck tyres and later to truck and bus tyres. The tyre’s rolling resistance and wet grip of will be graded into five levels and displayed on the tyre.

 “The decision of the government serves as the ideal platform for the Lanxess “Rubber Day Korea” at the end of November, where we can now demonstrate our technological and innovative leadership,” said Lanxess South Korea representative, Ko JeWoong. “Already, several high-ranking government representatives have been confirmed as guest speakers at the event. Tyre labelling in South Korea is seen as a major part of the overall governmental plans towards a “Green growth” and for more energy efficiency – all themes that fit perfectly to the Lanxess strategy.”