GfK offers "cost-free opportunity" to truck tyre dealers

Many in the industry will be familiar with the work of GfK within the tyre market, producing regular reports on market size, market shares and trends, among other information. According to the old saying, “knowledge is power” and GfK (which stands for ‘Growth from Knowledge’) describes itself as ‘a knowledge provider’ and has been collecting, processing and analysing data on various markets since its foundation in 1937.

Currently, GfK’s activities in the UK tyre industry are restricted to the car tyre market (their tyre panel was launched in 2008), but the NTDA has also announced that it is now offer truck tyre dealers the chance to take part in a similar exercise, aimed at the truck tyre market.

A little over a month ago, GfK publicised plans to launch a truck tyre panel and is looking for dealers to participate in the project. In a similar way to the how the present car tyre panel works dealers agree to supply their weekly electronic sales data, which is collected automatically and analysed securely by GfK. In return the dealer will automatically receive up-to-date market intelligence on the truck tyre sector; reports including details of top selling lines, newsletters and information on the retail market.