Fras-le North America hires two for light vehicle sales

Veteran aftermarket executives, Kevin Judge and Cory Cheever have been hired by friction manufacturer Fras-le to help boost the company's North American light vehicle aftermarket business. Judge will serve as the company's East Coast sales manager for the light vehicle aftermarket, while Cheever will be responsible its West Coast aftermarket sales. Judge and Cheever will report directly to Randy Mordue, who consolidated the light and commercial vehicle sales aftermarket divisions as director of sales and marketing.

“We are excited to announce the hiring of these high-calibre professionals with many years of experience in the brake business to our sales team,” said Mordue. “The addition of Kevin and Cory will help elevate service levels to our automotive aftermarket customers.”

Judge was vice president of national sales for Ruiyang Automotive Materials, and has worked as manager of national installer sales for Honeywell CPG, vice president of marketing and vice president of sales for Dana Brake and Chassis, vice president, marketing, automotive division for Carol Cable Company and executive director national account sales and northeast region sales manager for Monroe Auto Equipment. He has also worked for Brenton Productions as vice president of sales and marketing and for The Bellwether Group as director of new business development. Judge holds a BA degree in business management from Northwood University.

Cheever arrives at Fras-le from the Affinia Group, where he most recently was the company’s Fleet Sales manager. In that position he was responsible for directing all Raybestos fleet sales in the western US and Canada. Before that he served four years as Affinia’s CSK/O’Reilly account manager. Prior to joining Affinia, Cheever was a district sales manager for Dana Corporation (Clevite Engine Parts) from 1987 to 2005 calling on WD’s and PER’s in the western region. He also has seven years of experience working at Stern’s Auto in Tucson, AZ as a commercial sales representative.

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