Easy Tyres & Autocentres refurbishes two with £40,000 investment

Easy Tyres & Autocentres, the largest of HiQ’s franchisees, has invested £40,000 on extensive refurbishments to its Peterborough and Stratford branches. The stores, based in Bourges Boulevard and Western Road respectively, have seen considerable increases in footfall, according to Easy managing director Chris Kisby, having implemented HiQ’s network-wide strategies for improving the retail environment.

“Our Peterborough and Stratford centres have built loyal customer bases and are benefiting from our investment,” says Kisby. “Footfall has increased with more motorists citing a cleaner, transparent and more noticeable presence in the towns.”

HiQ commissioned a OnePoll survey to get motorists’ feelings about the fast fit industry, and of 2,000 motorists questioned more than two-thirds held negative views, prompting the network to embark on an extensive investment programme to create what marketing manager Geraldine McGovern terms “a memorable retail experience” on a par with many High Street shopping brands.

The planned improvements include significant investment in clean and pleasant customer surroundings at each of HiQ’s 150 centres, with HiQ Peterborough and Stratford being the latest centres to benefit courtesy of Easy.

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