Dunlop ‘race to road’ highlighted in latest ad campaign

Goodyear Dunlop Tyres UK says it is delighted to announce further investment in the Dunlop brand through a new television advertising campaign. Set to run across July, the Dunlop advert will appear on a number of channels, including Channel 4, Channel 5, Sky 1 and Sky Sports, thereby giving the brand exposure to relevant target audiences.

The advertisement’s aim is to enhance Dunlop’s ‘race to road’ message, emphasising the importance of tyre technology in motorsport. It will, says Dunlop, reinforce its key product values: excellent grip and high speed braking developed through extreme testing in motorsport conditions. Dunlop is involved with motorsport events around the world, including Moto2, Isle of Man TT, BTCC, ALMS, Le Mans 24 hour, Nürburgring 24 hour, Dubai 24 Hour, IDM and Australian V8 to name but a few. 

“It is great to be back on television, truly exciting times for the Dunlop brand,” commented Andy Marfleet, Dunlop brand manager – Consumer and Motorcycle. “We have a market-leading portfolio of car tyres and the youngest product range within the motorcycle industry, and of course all our tyres encompass our ‘race to road’ philosophy. Our aim is to drive awareness and to educate consumers that our key product benefits such as grip and braking are derived directly from technologies developed for our motorsport teams. When a consumer buys a Dunlop tyre, they are buying a product loaded with high end technology, tested in a motorsport arena.”